Tool Tips

Who's most to blame for a poor buying decision? Unscrupulous vendors who'll sell you the moon? Or unwary customers who don't really know what they want? There's no justification for mis-selling, but no solution is perfect and vendors only have one product to sell, so it's up to you to do your own legwork when evaluating whether a particular solution works for you.

How can you improve the buying process?

📋 Have clear, prioritised requirements in mind before you talk to vendors
🧑‍💻 Rather than a generic sales pitch, ask them to demo specific relevant scenarios or talk to other customers who are using their product in a similar way
💋 KISS (keep it simple). Having several products that each do their individual job well is often better than one multi-purpose solution that does lots of things poorly